Having your customers talk about your product, can have far more of an impact that simply reporting on it. When running a business, it is important to stay in touch with your customers and audiovisual market information is one of the best ways to do that.

By asking your target group specific questions and hearing the results for yourself, you can gain valuable information, but this also works the other way around. When trying to sell an idea to a business partner a visualization of your ideas can be effective.