Jelle Posthuma is one of the busiest music video directors in The Netherlands and has directed music videos for artists such as Armin van Buuren and Ilse de Lange. He loves the video genre, because it enables him to experiment and constantly renew himself. His work is very versatile; he directed "Phone in the Air” the first video ever to be shot with a mobile phone and the highly controversial Dutch Prodigy tribute "Slette Houwe" but also the beautiful melancholic "Altijd Wel Iemand" music video for IOS.